Joseph M. Primo is Executive Director of Good Grief, Inc. in Morristown and Princeton, New Jersey; and President of The National Alliance for Grieving Children. A graduate of Yale Divinity School and a former hospice chaplain, Primo is the author of “The Business of Grief” in At the End of Life: True Stories about How We Die; and blogger for the New Jersey Star-Ledger. He has appeared on CNN and Fox as a grief advocate.